Case Study: Combined Luxury with Durability in Senior Living Furniture


“Kwalu furniture provides high quality … consistently making a great impression.”

Spring Hills' Challenges:

  • To find furniture for assisted living communities that supports Spring Hills Senior Communities’ Signature Touches program

  • To obtain long-lasting assisted living furniture that consistently looks as good and makes a good first impression

  • To source furniture suitable for an upscale setting offered at an exceptional value

Kwalu's Solutions:

Kwalu products offer unparalleled value and provide ongoing benefits through minimal maintenance to achieve extraordinary outcomes.

  • Fully-customizable furniture for memory care and assisted living facilities
  • 10-year performance- based warranty on construction and finish
  • Stylish furniture guaranteed to maintain its just-installed good looks.

Spring Hills at Cherry Hill is a converted hotel, offering the best in assisted living and memory care acccomodations. Founded by Alex Markowits, this stunning community ensures peace of mind and the ultimate in services and programming for total well-being.

You’re making an initial, one time investment that is well worth it. It’s just smart business.

Looks that Last®

Alexander C. Markowits founded Spring Hills Senior Communities to extend the ultimate in services and safety while dedicated to the physical, social, and emotional wellbeing of his residents. He has create 8  luxurious communities in 4 states with the personalized Signature Touches program. So he knows about high standards Mr. Markowits said “I’ve known about Kwalu senior living furniture and its tremendous qualities for over a decade. Time proves its value. Anyone’s furniture looks good on the day of delivery. Six months in, all the wood chairs look chipped and old. What impresses me about Kwalu is that I will have the same pristine furniture six months, a year or even ten years after the initial purchase.”

Maintaining matchless first impressions

Mr. Markowits says his goal is always to provide a consistently high quality of service and exceptional services and surroundings in his communities. Kwalu allows him to continuously show his Cherry Hill community at its best. The Kwalu advantage is a commitment to providing furniture that can take a beating and look as good after a decade of use as it does on the day of delivery or installation. “I believe in providing the same level of exceptional quality, whether it’s services or products. My Kwalu furniture provides this high quality, and it consistently shows well, making a great impression” says Markowits.

Value for money and great customer service

“You’re making an initial, one time investment that is well worth it,” he comments. “It’s just smart business. I got customer service that exceeded all my expectations – responsive, with custom furniture designs that meet my standards meet my standards, and you’re dealing with reasonable, top people,” says Mr. Markowits.
Kwalu and Spring Hills Senior Communities are looking forward to further collaboration. Alex adds,” with the new evolved styles and designs; I’d love to use Kwalu in other areas.”

Company Profile

Spring Hills Cherry Hill offers superlative assisted living and memory care accommodations replete with their personalized Signature Touches, along with all the dynamic programs and services unique to Spring Hills communities. Nutritionally balanced, gourmet meals created in consultation with a well-known chef, served in a restaurant style atmosphere are just one of the many luxury amenities that are standard to a company that believes in its pledge of “Caring with a Commitment to Quality.”


Spring Hills Cherry Hill
1450 Marlton Pike East
Cherry Hill, NJ 08034
Phone: 856-298-1407

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