{"id":10528,"date":"2025-10-03T18:42:24","date_gmt":"2025-10-03T22:42:24","guid":{"rendered":"https:\/\/www.kwalu.com\/healthcare\/?page_id=10528"},"modified":"2026-01-23T09:04:12","modified_gmt":"2026-01-23T14:04:12","slug":"ethan-collection-the-story","status":"publish","type":"page","link":"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/","title":{"rendered":"Ethan Collection &#8211; The Story"},"content":{"rendered":"\n<div class=\"wp-block-cover alignwide has-custom-content-position is-position-center-left has-large-3-font-size\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;box-shadow:none;min-height:550px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-20 has-background-dim\"><\/span><img decoding=\"async\" width=\"1600\" height=\"1067\" class=\"wp-block-cover__image-background wp-image-10529\" alt=\"\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8500.jpg\" style=\"object-position:52% 12%\" data-object-fit=\"cover\" data-object-position=\"52% 12%\" srcset=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8500.jpg 1600w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8500-750x500.jpg 750w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8500-1500x1000.jpg 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-corporate-gray-color has-text-color has-link-color wp-elements-6d508c30a6d10efca85b238ae86ef631\" id=\"h-the-ethan-collection\" style=\"font-size:clamp(40.809px, 2.551rem + ((1vw - 3.9px) * 2.991), 77px);\"><strong>The Ethan Collection<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-corporate-gray-color has-text-color has-link-color has-large-1-font-size wp-elements-d6880003e401a6ef9234fbbbce1189b7\">Designed by Brian Graham<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns no-pad-mobile is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"padding-right:0px;padding-left:0px\">\n<div class=\"wp-block-column no-pad-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:20px\">\n<h2 class=\"wp-block-heading has-medium-2-font-size\" id=\"h-good-design-puts-people-first\">Good design puts people first<\/h2>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">Healthcare furniture should be designed to shape spaces where patients recover, families gather, and clinicians move with ease. Brian Graham crafted the Ethan Collection based on that idea.<\/p>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"line-height:1.7\">His process began with listening: to the needs of patients seeking dignity, to families wanting closeness, and to clinicians balancing time and care. The result is a collection defined by clean lines, soft edges, and thoughtful proportions that reduce visual stress and bring calm to demanding environments. Durable storage and seating options adapt to changing needs. <\/p>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">Explore how Ethan creates a calm, nurturing environment that supports the realities of daily care.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column no-pad-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ethan Collection\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zB7ArUGw75w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns no-pad-mobile is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"padding-right:0px;padding-left:0px\">\n<div class=\"wp-block-column no-pad-mobile has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-3 wp-block-column-is-layout-constrained\" style=\"padding-right:0px\"><div\n\tid=\"block_ad177c922137c9986218271a92319bee\"\n\tclass=\"block-slideshow basic-slideshow align\"\n\tdata-swiper=\"{&quot;autoplay&quot;:true,&quot;delay&quot;:&quot;3000&quot;,&quot;navigation&quot;:false,&quot;pagination&quot;:false,&quot;loop&quot;:false}\"\n>\n\t<div class=\"block-slideshow__content\">\n\t\t<div class=\"block-slideshow__content-inner\">\n\t\t\t<div class=\"swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\n<div id=\"block_be8859f4f98cbad1908fc08e229e3be2\" class=\"swiper-slide basic-slide align\">\n\t\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ellie-Recliner_Patient-Room-copy.jpg\" alt=\"\" class=\"wp-image-9846\" style=\"border-radius:8px;box-shadow:none;aspect-ratio:4\/3;object-fit:cover;width:670px\" srcset=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ellie-Recliner_Patient-Room-copy.jpg 2000w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ellie-Recliner_Patient-Room-copy-750x600.jpg 750w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ellie-Recliner_Patient-Room-copy-1500x1200.jpg 1500w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<\/div>\n\n<div id=\"block_be8859f4f98cbad1908fc08e229e3be2\" class=\"swiper-slide basic-slide align\">\n\t\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Bench-copy.jpg\" alt=\"\" class=\"wp-image-9857\" style=\"border-style:none;border-width:0px;border-radius:8px;box-shadow:none;aspect-ratio:4\/3;object-fit:cover;width:670px\" srcset=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Bench-copy.jpg 2000w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Bench-copy-750x600.jpg 750w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Bench-copy-1500x1200.jpg 1500w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<\/div>\n\n<div id=\"block_be8859f4f98cbad1908fc08e229e3be2\" class=\"swiper-slide basic-slide align\">\n\t\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Hardware-copy.jpg\" alt=\"\" class=\"wp-image-9856\" style=\"border-radius:8px;aspect-ratio:4\/3;object-fit:cover;width:670px\" srcset=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Hardware-copy.jpg 2000w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Hardware-copy-750x600.jpg 750w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Hardware-copy-1500x1200.jpg 1500w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<\/div>\n\n<div id=\"block_be8859f4f98cbad1908fc08e229e3be2\" class=\"swiper-slide basic-slide align\">\n\t\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Top-copy.jpg\" alt=\"\" class=\"wp-image-9855\" style=\"border-radius:8px;aspect-ratio:4\/3;object-fit:cover;width:670px\" srcset=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Top-copy.jpg 2000w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Top-copy-750x600.jpg 750w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Ethan-Detail_Top-copy-1500x1200.jpg 1500w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n<\/div>\n\n<div id=\"block_be8859f4f98cbad1908fc08e229e3be2\" class=\"swiper-slide basic-slide align\">\n\t\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Pouf-Detail.jpg\" alt=\"\" class=\"wp-image-9853\" style=\"border-radius:8px;aspect-ratio:4\/3;object-fit:cover;width:670px\" srcset=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Pouf-Detail.jpg 1600w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Pouf-Detail-750x938.jpg 750w, https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/06\/Kwalu_2024_Pouf-Detail-1500x1875.jpg 1500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<button class=\"block-slideshow__play-pause\" tabindex=\"0\">\n\t\t\t\t<span class=\"icon\"><\/span>\n\t\t\t\t<span class=\"visually-hidden pause-label\">Pause Slideshow<\/span>\n\t\t\t\t<span class=\"visually-hidden resume-label\">Resume Slideshow<\/span>\n\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column no-pad-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0px;padding-left:21px\">\n<h2 class=\"wp-block-heading has-medium-2-font-size\" id=\"h-harmony-in-every-moment\">Harmony in every moment<\/h2>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">What does support look like for the person who never leaves the bedside? <\/p>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">It looks like furniture that responds to the realities of patient care, shifting needs, and shared use.<\/p>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">The Ethan Collection is crafted to deliver that support across the continuum of care. <\/p>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">A bedside pouf offers families a place to stay close. Mobile cabinets and floating tops make cleaning faster and safer for staff. Protea\u2122 surfaces\u2014non-porous, durable, and easy to sanitize\u2014stand up to constant use without losing their warmth. From patient rooms to treatment areas, Ethan blends aesthetic simplicity with lasting performance, helping healthcare teams, patients, and families feel cared for in the moments that matter most.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.kwalu.com\/healthcare\/collections\/ethan-collection-healthcare-hospitals\/\">VIEW ETHAN COLLECTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns no-pad-mobile is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"padding-right:0px;padding-left:0px\">\n<div class=\"wp-block-column no-pad-mobile is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:20px\">\n<p class=\"has-medium-2-font-size\" style=\"font-style:normal;font-weight:600\">Ethan Collection Brochure<\/p>\n\n\n\n<p class=\"has-small-5-font-size\" style=\"padding-right:0px;padding-left:0px;line-height:1.7\">Download this brochure or contact us to discover how the Ethan Collection<br>helps support every moment in healthcare.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/Ethan-Brochure-WEB-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Brochure<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.kwalu.com\/contact\/?utm_source=web&amp;utm_medium=ethanlp&amp;utm_campaign=ethanstory\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column no-pad-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-default\"><img decoding=\"async\" width=\"633\" height=\"818\" src=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/Ethan-Collection-Brouchure-LP-Image.jpg\" alt=\"Cover image for the Ethan Collection Brochure showing the Bedside Table with Pouf centered next to a hospital bed.\" class=\"wp-image-10639\" style=\"border-radius:8px;width:460px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Good design puts people first Healthcare furniture should be designed to shape spaces where patients recover, families gather, and clinicians move with ease. Brian Graham crafted the Ethan Collection based on that idea. His process began with listening: to the needs of patients seeking dignity, to families wanting closeness, and to clinicians balancing time and&#8230;<\/p>\n","protected":false},"author":21,"featured_media":10536,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-10528","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethan Collection - The Story | Kwalu Healthcare<\/title>\n<meta name=\"description\" content=\"The Ethan Collection, designed by Brian Graham is crafted to deliver that support across the continuum of care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethan Collection - The Story\" \/>\n<meta property=\"og:description\" content=\"The Ethan Collection Designed by Brian Graham Good design puts people first Healthcare furniture should be designed to shape spaces where patients\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Kwalu Healthcare\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T14:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8532.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/\",\"url\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/\",\"name\":\"Ethan Collection - The Story | Kwalu Healthcare\",\"isPartOf\":{\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8532.jpg\",\"datePublished\":\"2025-10-03T22:42:24+00:00\",\"dateModified\":\"2026-01-23T14:04:12+00:00\",\"description\":\"The Ethan Collection, designed by Brian Graham is crafted to deliver that support across the continuum of care.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/#primaryimage\",\"url\":\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8532.jpg\",\"contentUrl\":\"https:\/\/www.kwalu.com\/healthcare\/wp-content\/uploads\/sites\/2\/2025\/10\/371A8532.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kwalu.com\/healthcare\/ethan-collection-the-story\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Healthcare\",\"item\":\"https:\/\/www.kwalu.com\/healthcare\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ethan Collection &#8211; 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