Kwalu Unveils Ethan; Neoclassical Inspired Case Goods by Brian Graham

Kwalu is proud to introduce Ethan, a new collection of minimalist case goods designed by Brian Graham. These pieces bring a sense of familiarity and calm to healthcare environments, blending simplicity with a timeless neoclassical influence.

This new collection aligns with Kwalu’s mission to craft environments that inspire care, comfort, and connection. By combining neoclassical simplicity with modern functionality, the Ethan case goods are designed to enhance healthcare environments with a sense of calm and familiarity.

Featuring soft edges and serene forms, Ethan will reduce visual noise and contribute to a peaceful atmosphere in patient rooms. The simplicity and subtlety of these pieces enhance the overall experience for patients, care partners, and clinicians, creating spaces that feel both functional and comforting.

“Going above and beyond aesthetics; The Ethan case goods collection is about creating environments that resonate on a personal level,” said David Carlson, VP Product Development at Kwalu. “Brian Graham’s designs introduce new archetypes, bringing fresh ideas into the space, making them a perfect fit for healthcare settings where comfort and care are paramount.”

“There’s something about the visual quality of the forms – very simple, very clean. I think they remind people of places where they grew up or things that they’ve recognized,” said Brian Graham, reflecting on the inspiration behind the design of Ethan.

Media Contact:
Jennifer Adams
jadams@kwalu.com
678-403-9718


About Kwalu
At Kwalu, we craft nurturing environments that inspire care, comfort and connection in healthcare and senior living. Kwalu.com

About Brian Graham
With over 30 years of experience in design, Brian has developed a strategic approach combining planning, research, and creativity to deliver solutions that meet both the needs and expectations of his manufacturing partners. 

Brian Graham is the founder and creative director of Graham Design, a San Francisco based design studio specializing in contemporary furniture and related products for the workplace and healthcare markets.

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